13.9.10

stop your messin' around, better think of your future...

I'm sure that many of you have seen the latest Next Autumn/Winter advertisement which debuted recently, I for one really do adore it; the feel good music, location, and the cinematography are just lovely. The advertisement reminds me of one of my favourite scenes from the movie 'Funny Face', where Audrey Hepburn, Fred Astaire and Kay Thompson are exploring Paris, all singing 'Bonjour, Paris!'. Can you also see the similarities? The dancing, the running around Paris, even the coat Emanuela de Paula is wearing below is somewhat similar to that of Audrey's and Kay's. Next seem to have taken great inspiration from 'Funny Face'. And why not? It's such a beautiful musical.
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 I have to be honest, half a year ago I would never have looked in Next as a high street store I would personally consider buying my clothes from, but since seeing Next pieces appearing on other blogs, I've been regularly popping in to see what's on offer. I really do like the Autumn/Winter collection, I wouldn't have wrote this post otherwise, and I currently have a few pieces I am constantly drawn to when I go in store, including this striped top, this lovely satchel and this chunky cream cardi. As some of you may know, I, alongside a few other bloggers have been pretty connected with Next recently, so when I recieved an email asking if I'd like to be involved in an exclusive pop-up shop launching across a handful of UK style blogs I thought I'd give it a go! I got to pick four of my favourite looks from the advert, two of which are above, then the team created the pop-up shop below stocking the key items from each look. It's pretty darn good, click on the items below to find out a little more about each piece. So, have you always shopped in Next or have you just recently started to? And also, what do you think of the latest campaign? Love, Jazzabelle.

17 comments

  1. You are so wonderful!
    (I know I just commented, but this popped up on my little dashboard, and I got excited.)
    I adore it to bits and pieces! xxx

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  2. Yours worked!! Your post looks great, Jazmine. I'll write more later as I've got to run out now or I'll be late, and mine didn't work so I'll have to take it down til I hear from them.. big hug xo

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  3. p.s. just heard from them - it's sorted!! But I still think yours is better sweet pea. Speak later & have a lovely day! xx

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  4. wow all of those pieces are wonderful!
    i must admit i was on your side too previous and thought of next as a "mumsy" kind of shop. but these items are so bang on trend i am def going to have a look in store! plus next do the most lovely home stuff too:)
    xxx

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  5. The whole campaign is to perfection.
    Paris is such a beautiful location and the collection is stunning, the coat has really got me, I am just in love with cream lately. The Audrey Hepburn reference is just lovely too, still inspiring many a like xxx

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  6. Oh, I just love the TV ad with the models running around Paris - it makes me want everything for my trip there next month!!

    Fab post! :)

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  7. I love the colour palette! I think I will have to start shopping in Next too :)

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  8. I loved the advert (I just saw it on Jill's blog). I couldn't stop staring at Jon Kortajarena. I saw him in Madrid once. Almost died. Hehe. Anyways, I had never heard of Next, it's not known in Spain (or at least in my tiny little city) but I've visited their website and I have my eye on a few things now... xxx

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  9. i love this too -it's really like a whole story wrapped in an advert! theyve outdone themselves xx

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  10. I got involved with this initiative too - wish I'd made the connection with Funny face though! Great idea.. And I love that film. It's one of my favourites - the outfits, the cinematography, the staged sequences. Just perfect!
    The look with the shearling jacket seems to be pretty popular - I chose that too.. And I agree, getting involved with Next through the blog has really increased my appreciation of it as a brand.

    http://clothescamerasandcoffee.blogspot.com/

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  11. Another Great piece Missy.......xxx Jackie

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  12. I'm lovvvvving Next atm- never thought I'd say that, lol!

    Just bought their leather pants and they are TDF!

    Great post my love, see you at LFW ;-)

    xo

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  13. I'm enjoying everyone's posts about Next! Just said to Saskia I'm so impressed with them this season (started off with Jackie's jumper dress!) x

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  14. I'll be honest with you sweet pea - Next is never somewhere that even comes onto my radar to visit. It's too expensive for me (good quality yes - unique perhaps no) but those bottom left hand boots are divine.I'm not sure about it to be honest, though the models are absolutely stunning, it has to be said! Sounds like an exciting challenge ahead though, hope this wasn't the stuff that was getting on top of you a week or so ago! jazzy ♥
    PS Interview went well thanks darling, have a training day on Thursday so fingers crossed! xx

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  15. I LOVE the Next ad. That ska music just makes me want to groove! Love the aviator jacket. So perfect. x

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  16. Oooh, we picked 2 outfits the same - great taste! xx
    http://www.weshopthereforeweare.co.uk/

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  17. what is the music?

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